We were briefed to name, build and launch a job site for New Zealand's largest media agency. That’s a big job… for a job site, that finds jobs, for people good at their jobs. See where I’m going?
We made this launch massive by launching careers with our name in each field (including a field). Anyone could apply to help launch us, and in return their skills where plastered across New Zealand.
Every single emerging talent we used was hired. A musician became a chart topping artist. A microbiologist became New Zealander of the year. And some cows made the biggest logo in NZ history.