The world was opening again. New Zealand would be among the last to open its doors and for most the furtherest away. While every other destinations furiously flaunted their assets to tourists, we did something weird. We cut the best of New Zealand from our campaign.
Aotearoa is a land for the curious. This is the campaign that found them.
by obscuring aotearoa’s best, we gave people a reason to search.
In Te Reo Maori it’s called ‘manaakitanga’: a reciprocity built on trust and aroha (love). To take you must give. To see you must search. We filmed glorious shots capturing 18 uniquely beautiful locations across NZ, and put none of them in our edits. Instead we gave you three words to start your journey.
Those three words (or just a click) started journeys into immersive digital and audio experiences that brought people closer to this place, and gave them a deeper understanding.
For those willing to put in a little mahi (work), Aotearoa has everything to give.
19 UNIQUE EXPERIENCES
NEW ZEALAND’S BIGGEST EVER LAUNCH
(that showed the least)